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Post-Event Recap | Super Bowl LIII

Insane Impact
February 8, 2019

Event Snapshot

This year we attended Super Bowl 53 (LIII) at the Mercedes-Benz Stadium in Atlanta, Georgia.

We had 28 total LED video screens there, making this one of our largest productions to date! From inception to completion, we knew this was a huge activation for us. We sent our best products and people down to Atlanta about a week before the Super Bowl, and after setup, testing, and preparation, it was show-time!

The screens were placed all around the stadium grounds and displayed a variety of content, including directional signage, messaging, promotional videos, hype-up videos, and web feeds. The screens were a big hit with attendees and a great way to keep them entertained and informed before they entered the stadium.


Products Used

With 28 total LED video walls, we provided a variety of our mobile and modular LED rental products. The lineup included 14 SuperMAX’s (15’x8′ mobile LED trucks), 6 MAX XL’s (15’x8′ mobile LED wall trailers), 5 MAX’s (12’x7′ LED display trailers), and 3 custom-sized modular LED screens. The mobile video walls were placed outside around the grounds, and the modular featured a stage screen and an indoor overhead ribbon board ticker displaying a countdown to game time.

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“We recently added an Insane Impact MAX Mobile LED display trailer to our rental inventory and we could not be happier with our purchase. The quality of the trailer build is top notch, the display panels are incredibly bright and have performed flawlessly. The entire team at Insane has been professional and responsive, and the addition of our new mobile jumbotron (nicknamed “Wall-E”) has been the perfect compliment to our modular rental business. We’re already planning for a 2nd purchase and looking forward to many years of great partnership with Insane Impact.”
darell landers

Darrell Landers

CEO, Xtreme LED Screens