One day, spanning five boroughs, covering an intense 26.2 miles across America’s most iconic cityscape. Every year, the TCS New York City Marathon stands as a testament to the determination, unity, and sheer power of the human spirit. With over 50,000 runners pounding the pavement and nearly two million passionate spectators lining the course, the "Big Apple's Race" brings people from every corner of the globe together to create unforgettable, life-changing moments.
We were fortunate to play a part in this experience alongside one of our valued partners, SportsMedia Technology. From the starting line to the finish line and all the excitement in between, our MAX Mobile LED Trailers kept runners and fans in the loop and fired up all day long.
Whether showcasing live footage of elite runners crossing critical milestones, broadcasting real-time leaderboard updates that fuel competition, or displaying inspirational messages designed to keep participants motivated during their most challenging miles, Insane Impact ensures no moment goes unnoticed and no crucial data goes undelivered.
The MAX series embodies our unwavering commitment to superior American craftsmanship, rock-solid dependability, and forward-thinking innovation, proving definitively why it has become an essential tool for events as grand and demanding as the New York City Marathon.
Our partnership extends far beyond simply providing premium equipment, we deliver comprehensive visual storytelling solutions that fundamentally transform how marathons connect with their audiences. Each MAX trailer is strategically positioned throughout the course to maximize impact and engagement, creating dynamic viewing experiences that enhance both runner performance and spectator excitement throughout the entire race journey.
The strategic deployment of our mobile LED screens creates a continuous thread of engagement across all 26.2 miles. Runners stay motivated by seeing their progress displayed in real-time, while spectators remain connected to the action even when the pack has passed their viewing position. This integration of technology and athletics elevates the entire marathon, turning individual moments into a cohesive, city-wide celebration.
Steven de Haseth, Director of Business Development at SMT, shared his insight into the transformative impact of Insane Impact’s cutting-edge LED screen technology during the marathon.
"Insane has been a longstanding partner of SMT and their mobile screen services have become an integral part of our marathon service deliveries. As a data visualization company, we are responsible for bringing data to life for runners and spectators from the start line to the finish line,” stated de Haseth.
“Insane Impact’s mobile units are the perfect solution for on-course LED displays. Their storytelling tools have proven to enhance both the runner and spectator experience by allowing us to provide real-time race updates, information and entertainment along the course at events.”
This partnership demonstrates how American ingenuity and precision engineering continue to set new standards in the sports technology industry, ensuring that every stride, every second, and every victory is captured and celebrated with the excellence these athletes deserve.
Year after year, we pull off this remarkable feat through meticulous planning, unwavering reliability, and purpose-built technology. Our MAX Mobile LED Trailers are engineered specifically for the demanding conditions of large-scale outdoor events. Weather-resistant, road-ready, and capable of delivering crystal-clear visuals in any environment. Each unit guarantees flawless performance when it matters most.
Our team works closely with event organizers months in advance, mapping optimal placement locations, coordinating power requirements, and planning content delivery strategies that align with the race's unique flow. This level of preparation, combined with the durability and dependability of our American-made MAX trailers, ensures seamless execution every single time.
The result is a visual experience that matches the caliber of the athletes competing and the magnitude of the event itself. From the nervous energy at the starting line to the triumphant emotions at the finish, our LED technology captures and amplifies every defining moment.
Do you want to discover the full story behind our NYC Marathon success? Read our blog, How MAX Mobile LED Brought the New York City Marathon to Life, and see how our mobile LED screens are redefining large-scale events and elevating the experience for runners, spectators, and organizers alike.
