Red Bull

Setting the Scene

Bringing a Gravity-Fueled Spectacle Down to Earth

Supporting events across the country is always special, but bringing the action to our home turf in downtown Des Moines for the Red Bull Soapbox Race made this one unforgettable. Spanning several city blocks, this gravity-fueled spectacle drew a crowd of more than 35,000 fans, all eager to cheer on fifty fearless teams. However, transforming a sprawling urban course into a spectator-friendly arena presented a unique logistical challenge: ensuring every fan had a front-row view of the twists, turns, and inevitable crashes along a 1,000-foot track.

Making an Impact

Bringing Easily Deployable Solutions to Our Home Turf

Red Bull and event producers Hangman Productions turned to Insane Impact to deliver an elevated visual experience that kept the energy high all day long. Leveraging our MAX Mobile LED Trailers, we deployed a strategic setup designed for both impact and efficiency:

• Three MAX 2313 Mobile LED Trailers positioned along the course to capture and display race details in stunning clarity.

• One MAX 1710 Mobile LED Trailer to ensure total coverage, providing real-time results and live updates to the massive crowd.

• Seamless Integration that kept the audience informed and engaged from start to finish, handling tight setup windows and complex logistics with ease.

We’re proud to have helped turn this high-octane event into a can’t-miss experience, showcasing the strength of American-made technology and the power of innovative, mobile solutions.